We’re staying inside, we’re social-distancing (or, more accurately, physical-distancing), we’re washing our hands over and over, we’re inventing new corona-words, we’re choosing new email signoffs (adieu to “Cheers!”; bonjour to “Be well”).
And here in the virtual Strong Language enclave, we’re thinking about illness-inspired swearing.
Senator Elizabeth Warren, the planful Massachusetts Democrat, is not the presidential candidate who comes to mind when one thinks of political potty-mouths. (See Ben Zimmer’s 2019 Tucker Awards for examples of public swearing from Beto O’Rourke and Tim Ryan, who are no longer in the race, and from Donald J. Trump, who for the time being is.) So it was a bit of a surprise when Warren’s campaign adopted “LFG” as an unofficial campaign slogan and began selling “You and Me LFG” merchandise.
Last week, in response to the passage of draconian anti-abortion laws in several U.S. states, a Los Angeles–based makeup company announced that for four days it would be donating 100 percent of its revenue to organizations that support reproductive rights. The company, which was founded in the aftermath of the 2016 presidential election “by a group of jaded romantics,” is no stranger to controversy. The provocation begins with the company name: Lipslut.
Pictured: Lipslut’s “F*ck Trump” shade. The company also sells “F*ck Kavanaugh” (named for the newest U.S. Supreme Court Justice, Brett “I Like Beer” Kavanaugh), “F*ck Hollywood,” “Notorious R.B.G.” (a tribute to Supreme Court Justice Ruth Bader Ginsburg), and a dark purple shade called — deep breath — “Leftylibglobalistsantifacommiesocialisthollyweirdopigs,” which takes its name from an internet troll’s insult.
Lipslut joins an increasing number of mainstream brand names, titles, and idioms that deploy the S-word. As of this writing there are 54 registered or pending SLUT trademarks in the U.S. Patent and Trademark Office database; while a few are put to risqué use (SLUTNATION.XXX), many are family friendly. Which means that slut—a wanton word throughout its history—may be shape-shifting yet again.
There had been backstage musicals before A Chorus Line opened on Broadway on July 25, 1975. But as far as I can tell, there had never been a backstage musical—or, really, any Broadway musical—that merrily sprinkled fucks and shits throughout the dialogue, which is spoken by auditioning singers and dancers as they bare their souls to an unseen director.* And there had never been a song in a Broadway musical with a title like “Tits and Ass.” In fact, less than a dozen years before A Chorus Line opened, uttering the phrase “tits and ass” in a public forum had gotten the comedian Lenny Bruce hauled off to jail.