Last week, in response to the passage of draconian anti-abortion laws in several U.S. states, a Los Angeles–based makeup company announced that for four days it would be donating 100 percent of its revenue to organizations that support reproductive rights. The company, which was founded in the aftermath of the 2016 presidential election “by a group of jaded romantics,” is no stranger to controversy. The provocation begins with the company name: Lipslut.
Pictured: Lipslut’s “F*ck Trump” shade. The company also sells “F*ck Kavanaugh” (named for the newest U.S. Supreme Court Justice, Brett “I Like Beer” Kavanaugh), “F*ck Hollywood,” “Notorious R.B.G.” (a tribute to Supreme Court Justice Ruth Bader Ginsburg), and a dark purple shade called — deep breath — “Leftylibglobalistsantifacommiesocialisthollyweirdopigs,” which takes its name from an internet troll’s insult.
Lipslut joins an increasing number of mainstream brand names, titles, and idioms that deploy the S-word. As of this writing there are 54 registered or pending SLUT trademarks in the U.S. Patent and Trademark Office database; while a few are put to risqué use (SLUTNATION.XXX), many are family friendly. Which means that slut—a wanton word throughout its history—may be shape-shifting yet again.
The American Dialect Society’s (ADS) word of the year event, on the go since 1990, is the culmination of the annual WOTY cycle. It showcases the creativity of language users and highlights items of genuine interest and note. For many word lovers it transcends the ambivalence they feel about the custom in general [cough-youthquake-WTF-cough].
ADS words of the year are spread across multiple evolving categories, with an overall winner chosen from that set: political, digital, slang/informal, most useful, most creative, most likely to succeed, euphemism, hashtag, emoji. There’s even a WTF category, this year featuring covfefe, Oh hi Mark, procrastination nanny, and raw water.
Nominations for 2017 were mild compared to the rudefest that was 2015, but there are exceptions: pussyhat (‘pink knitted hat worn by demonstrators at the Women’s March’) was shortlisted for word of the year; askhole (‘person who continuously asks ridiculous or obnoxious questions’) was in the running for most creative; and, most notably, shitpost was declared the digital word of the year.
So what the shit, you might wonder, is shitpost?
Soon after Samuel Johnson’s Dictionary was published in 1755, so the story goes, he was approached by a pair of prudish readers who commended him for omitting ‘improper’ words. Johnson, according to one account, replied to the women: ‘What! my dears! then you have been looking for them?’
Today you can find improper words in any good dictionary – but only the main set. Fuck is there, but not fuckish, fuckfaced, fuck-nutty, fuck my old boots!, or fuck the dog and sell the pups. You’ll see shit in the usual sources, but good luck finding shit-breath, shit factory, shit-squirting, shit out, or shit on the dining room table.* Regular dictionaries just don’t cover the remarkable range of taboo vocabulary, nor should they.
For this we turn to specialist slang dictionaries. These do not shy from obscenity but embrace it in all its mutable monstrousness (I say this as someone who loves monsters, and mutants). And the best slang dictionary in existence – it defines, expertly, all the phrases above and thousands like them – is Green’s Dictionary of Slang (GDoS). Last year it went online. If that’s news to you, prepare for a treat.
In the 1950s the aerospace corporation Lockheed developed a single-seat, high-altitude plane under great secrecy, built by a small team of engineers in the company’s Skunk Works facility. The craft was not designated B or F, being neither bomber nor fighter: this was a spy plane. But an R for reconnaissance would not be discreet, so it was given a low-key U, for utility, and a 2 for its place in the development chain.
That’s the official story behind the U-2’s name, and there’s no real reason to doubt it. But there’s an apocryphal – and sweary – alternative, described by Phil Patton in his book Travels in Dreamland: The Secret History of Area 51 (Orion, 1997). Patton’s anecdote features top test pilot Tony LeVier and pioneering aircraft designer Clarence Johnson, who ran Skunk Works and was nicknamed Kelly for his pugnacious streak.
On the U-2’s maiden trip in 1955, LeVier was in control and Johnson flew behind in support. It was a tough aircraft to fly, nicknamed the Dragon Lady for good reason, apparently:
Fuck, shit, bollocks, twat, bloody, and cunt are not the seven words you can never say on television – they’re six words that Susie Dent has said on television. Susie Dent’s Guide to Swearing, a new mini-series from Channel 4, offers an informative and irreverent summary of the history and use of some of our favourite bad words. You can watch the full series below.
A word-history specialist and broadcaster, Dent has written several books on language, most recently Dent’s Modern Tribes. She is best known as the resident lexicographer in ‘dictionary corner’ on Countdown, a perennially popular British TV game show. We can’t not mention that Countdown inadvertently produces the odd rude word to great general amusement.
Though she went to a convent school and was not allowed to swear at home (aside from an occasional bloody that ‘managed to fly below the radar’), Dent tells me she didn’t rebel into foulmouthedness. She loves swear words but doesn’t swear often – except at moments of stress or pain, when it ‘most definitely helps’. There’s a word for that: