Let’s get one thing out of the way: Kevin Richards, the Canadian chocolatier who founded SHYTE Chocolate in May 2017, is in on the joke.
On Twitter, Siobhán Britton (aka @wigglymittens) shared a recipe from the magazine Glamour (UK edition) listing an unusual ingredient: “a bee’s dick of salt.” [Update, Aug. 29: As noted by Suzanne Wilder in the comments below, the recipe comes courtesy of the sweary Australian food blog Shannon’s Kitchen. The recipe on the blog is even swearier.]
The tweet was widely shared, including by the writer William Gibson, who was so enamored with the phrase “a bee’s dick” that he incorporated it into a new post-Charlottesville rallying cry: “Tolerate not even a bee’s dick of white supremacy.”
First there was the nothingburger. Now there’s the shitburger.
In a March column for the Wall Street Journal, Ben Zimmer traced nothingburger’s rise from 1950s Hollywood gossip to Capitol Hill politics. But earlier this week, we got a fresh round of nothingburgers when various people in the Trump camp used it—initially—to describe Donald Trump Jr.’s meeting with a Kremlin-connected lawyer during the presidential campaign in June 2016.
That all changed after Jr. tweeted out emails showing just how eager he was to get dirt on Hillary Clinton from Russia in that meeting. Stephen Colbert had fun with this metaphor of the month during an opening monologue Tuesday night: “Yesterday, Reince Priebus said this whole story is a nothingburger. Well, these emails have turned into an all-you-can-prosecute buffet.”
Others reacted with a much more colorful variant: shitburger. Twitter, as ever, dished up some telling examples:
Unlike a nothingburger, between the two buns of a shitburger there is a there there—and it’s, um, well, yeah.