What the “pokéfuck” is going on?

PokéBalls aren’t what they sound like – fortunately. They are capsules used to catch Pokémon, those little creatures swarming our smartphones, our streets, our very lives thanks to Nintendo’s hit new mobile game, Pokémon Go. But when we’re not playing with our PokéBalls, we are playing with our Pokémon words – swears included.

On social media, wordplay, especially blending, has become a ritual reaction to major new stories and trends. Remember regrexit? Pokémon Go, naturally, has inspired its own blends: pokémontage, pokémoron, pokébond, The Count of Pokémonte Cristo, and  yes, pokéfuck. Twitter alone is proving a veritable PokéStop for all manner of what we can only call pokéswears. Let’s see if we can, er, catch ‘em all.

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Donald Trump swears a lot

We’re delighted to bring you a guest post by Michael Adams, Professor of English at Indiana University Bloomington and past president of the Dictionary Society of North America. Adams specializes in lexicography, slang, and the history of English. He is the author of Slayer Slang: A Buffy the Vampire Slayer Lexicon (2003), Slang: The People’s Poetry (2009), From Elvish to Klingon: Exploring Invented Languages (2011), and In Praise of Profanity (2016). You can expect that last one to reappear here sooner or later.

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Donald Trump swears a lot, perhaps more than any other major presidential candidate in history. I’m not sure that should bother us. Most Americans swear now and then and plenty of us swear more than Mr. Trump swears during his public appearances. I have no idea how much he swears in private; I’m pretty sure it’s none of my damned business.

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What the fuck is the “A” in “fucking A”?

Swearing loves the alphabet – or euphemisms for swearing do, at least. To avoid saying fuck outright, we might just drop an f bomb, sidestep with the f word, or register ‘initial’ reactions with WTF. Some swears play with spelling: see you next Tuesday, say. Yet others, including a number originating from military expressions, are acronyms: snafu, or Situation Normal: All Fucked UpThat’s no BS, an abbreviation of bullshit that Mark Peters has written a whole damn book on.

But what about fucking A? What is this doing? Is it standing in for another swearword? What the fuck is this A in fucking A?

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Something from nothing: a “zero-fucks” game

Some months back on the blog, Stephen Chrisomalis counted how many swears we can give. Quite a lot, it turns out. We can give a fuck. We can give two fucks. We can even give a million fucks. We can especially give three fucks, based on Stephen’s numbers. And this doesn’t even begin to account for all the shit’s and damn’s we can give – or, really, don’t give. See, when it comes to giving a fuck, we’re ultimately playing a zero-fucks game.

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