You’ve invented a new kind of bidet for the American market: an inexpensive, easy-to-install attachment that replaces toilet paper with a water stream. You’ve given your invention a cheeky name: Tushy.
Now you need a mascot to give your product a face. Naturally, you choose … an asshole. And you give it a starring role in a nearly three-minute-long advertorial.
“But like literally: Poop comes out of me.”
Sort of a manic pixie dream asshole, actually, with a potty mouth that cheerfully emits English swears and English-inflected Yiddish scatology along with a generous dose of social shaming.
Ass shows up a lot on Strong Language. We’ve looked at kick ass and my ass, lick-my-ass and assclowns and asshats, among other-ass things – or other ass-things, if you prefer the xkcd hyphenation. (See Language Log for a lit-ass –ass lit review.)
As a suffix, –ass is used to form ‘generally negative (but increasingly positive too) adjectives and occasionally nouns’, notes Green’s Dictionary of Slang. This Janus nature recurs in slang, as in the contradictory shit vs. the shit. And you can’t spell Janus without anus.
A search for ass on GDoS currently yields 137 results, and the main entry for ass (n.) has 184 subentries, with compounds like ass-bucket (‘unpopular or unimportant person’) and expressions like give up the ass (‘accede to seduction’) and up to one’s ass in alligators (‘in very serious troubles’).
Ass, in short, gets around. It’s a seriously productive-ass piece of vocabulary.
One of the stranger items to surface so far from Michael Wolff’s Fire and Fury—whose sweary account of the Trump White House I recently covered—is the curious case of jumos.
On the 2016 Trump Tower meeting with a group of Russians, Wolff writes that Bannon said: “The chance that Don Jr. did not walk these Jumos up to his father’s office on the 26th floor is zero.”
Putting aside Bannon’s explosive implication that Trump himself met with the Russians, despite White House denials to the contrary, Bannon’s statement had many scratching their heads: What is a jumo? Specifically, it had Maggie Serota wondering in her January 3rd Spin article: “Did Steve Bannon Invent a New Slur?”
The American Dialect Society’s (ADS) word of the year event, on the go since 1990, is the culmination of the annual WOTY cycle. It showcases the creativity of language users and highlights items of genuine interest and note. For many word lovers it transcends the ambivalence they feel about the custom in general [cough-youthquake-WTF-cough].
ADS words of the year are spread across multiple evolving categories, with an overall winner chosen from that set: political, digital, slang/informal, most useful, most creative, most likely to succeed, euphemism, hashtag, emoji. There’s even a WTF category, this year featuring covfefe, Oh hi Mark, procrastination nanny, and raw water.
Nominations for 2017 were mild compared to the rudefest that was 2015, but there are exceptions: pussyhat (‘pink knitted hat worn by demonstrators at the Women’s March’) was shortlisted for word of the year; askhole (‘person who continuously asks ridiculous or obnoxious questions’) was in the running for most creative; and, most notably, shitpost was declared the digital word of the year.
So what the shit, you might wonder, is shitpost?
Soon after Samuel Johnson’s Dictionary was published in 1755, so the story goes, he was approached by a pair of prudish readers who commended him for omitting ‘improper’ words. Johnson, according to one account, replied to the women: ‘What! my dears! then you have been looking for them?’
Today you can find improper words in any good dictionary – but only the main set. Fuck is there, but not fuckish, fuckfaced, fuck-nutty, fuck my old boots!, or fuck the dog and sell the pups. You’ll see shit in the usual sources, but good luck finding shit-breath, shit factory, shit-squirting, shit out, or shit on the dining room table.* Regular dictionaries just don’t cover the remarkable range of taboo vocabulary, nor should they.
For this we turn to specialist slang dictionaries. These do not shy from obscenity but embrace it in all its mutable monstrousness (I say this as someone who loves monsters, and mutants). And the best slang dictionary in existence – it defines, expertly, all the phrases above and thousands like them – is Green’s Dictionary of Slang (GDoS). Last year it went online. If that’s news to you, prepare for a treat.