You’ve invented a new kind of bidet for the American market: an inexpensive, easy-to-install attachment that replaces toilet paper with a water stream. You’ve given your invention a cheeky name: Tushy.
Now you need a mascot to give your product a face. Naturally, you choose … an asshole. And you give it a starring role in a nearly three-minute-long advertorial.
“But like literally: Poop comes out of me.”
Sort of a manic pixie dream asshole, actually, with a potty mouth that cheerfully emits English swears and English-inflected Yiddish scatology along with a generous dose of social shaming.