Douchebags and Schiit: How do they get away with it?

When Nancy Friedman, who writes about sweary brand names for Strong Language, discovered a California audio-equipment company called Schiit and a Norwegian travel-bag company called Douchebags, she couldn’t keep the story to herself. She emailed trademark lawyer Anne Gilson LaLonde, who’s written for Strong Language about “scandalous” and “offensive” marks, and asked: WTF? What follows is their online conversation, condensed and edited for clarity. Style note: We’re following the convention in trademark law to use all capital letters for trademarks. When referring to the business itself, we capitalize only the first letter of the name.

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“A-cute-cute in a stupid-ass way”

With the passing of Scott Walker, who found pop-music fame as a member of the Walker Brothers before setting out on an inimitable solo career, the singer’s best-known work has been making the rounds online. One particularly memorable song from Walker was his first solo single, “Jackie,” released in December 1967. “Jackie” was an English-language rendering of Jacques Brel’s “La chanson de Jacky,” translated from French by Mort Shuman (a Brill Building songwriter who would go on to co-create the musical revue Jacques Brel is Alive and Well and Living in Paris). Both the French and English lyrics were quite racy for the time. The English chorus, as unforgettably delivered by Walker, goes:

If I could be for only an hour
If I could be for an hour every day
If I could be for just one little hour
A-cute-cute in a stupid-ass way

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Political blowjobs, or The power of expletive-filled number plates

This is a guest post by Dr Philip Seargeant, Senior Lecturer in Applied Linguistics at the Open University. Philip has published extensively on linguistics in social media and politics, and helped create the acclaimed video series The History of English in Ten Minutes. He was last seen on Strong Language with an article on emoji swearing. He tweets at @philipseargeant.

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Blowjobs have played an occasional but important part in political history. The most notable recent example, of course, involved Bill Clinton. It was his equivocation over the nature of his relations with Monica Lewinsky that led to him being impeached on perjury charges. A century before Clinton, another president had an even more decisive oral-sex-related experience. Félix Faure, President of the French Republic between 1895 and 1899, was unlucky enough to die in office from a cerebral haemorrhage which he supposedly suffered while being fellated by his mistress.

The latest entry in the annals of political crises involving blowjobs doesn’t concern the act itself, however, but rather the word. Specifically, it concerns the use of the word as a political insult. And even more specifically, an insult expressed by means of car vanity plates.

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‘A pee’ vs. ‘a wee’ and the subtleties of translation in Åsa Larsson’s The Savage Altar

I recently read Åsa Larsson’s The Savage Altar, translated into English from the original Swedish. It was a perfectly Scandinavian murder mystery, and for the majority of the book I did not notice it was a work in translation. There was one thing that kept tripping me up as I read:

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Shitholes around the world

Donald the Trump has yet again opened his cakehole and gifted us – and especially lexicographers – with another citable instance of vulgarity. Naturally, his ass-mouth made headlines around the world when he said “Why are we having all these people from shithole countries come here?” And naturally, this shit has to be reported on in other languages. So what do you do when you’re writing in another language and trying to translate shithole countries effectively? Continue reading