The further adventures of “AF”

In the two years since I first wrote about seeing “AF” — the abbreviation for the intensifier “as fuck” — in various interesting places, I’ve kept track of its spread from the fringes to the mainstream, or at least a major tributary of the mainstream, of popular culture. In April of this year, when I noted its use in New York subway advertisements by the food-delivery service FoodKick, I speculated that this was the first time AF had appeared in a commercial context. Well, I was wrong. It wasn’t the first. And it certainly hasn’t been the last.

“I’m feeling myself because my boobs are swoll AF”

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Sweary links #24

We’re pleased AF to welcome Very Bad Words, a new podcast from radio producer Matt Fidler about “our complex relationship with swearing and forbidden language,” to the sweary community. A new episode, “WTF, FCC?”, explores what’s permitted and what’s verboten on the airwaves. You can follow Very Bad Words on Twitter, too.

Update: You can read Ben Zimmer’s appreciation of the Very Bad Words podcast on Slate.

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No sweatsuit or athleisure wear for the professional mixed martial artist and boxer Conor McGregor, no siree. At a press conference hyping his August 26 bout with Floyd Mayweather, McGregor wore a custom suit whose pinstripes were composed of the repeated phrase “FUCK YOU.” According to Esquire, the suit was made for McGregor by David August, an American brand of “timeless made-to-measure clothing for the modern man.” The company’s CEO, David Heil, told Esquire: “I felt weaving this specific phrase into the cloth was the perfect way to bring together the bespoke details of a custom suit and Conor’s personality.”

If bespoke suiting doesn’t befit your budget, you could opt instead for a McGregor-inspired T-shirt or throw pillow, both from Redbubble.

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“Get your shit together”

For a couple of hours last week, a lot of people in the San Francisco area were under the impression that Bay Area Rapid Transit had, well, lost its shit.

“Get your shit together” from a public agency?

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Frankly Useless Crank “Knowledge,” Only For Fools

Have you heard where fuck comes from? For Use of Carnal Knowledge. No, um, For Unlawful Carnal Knowledge. No, wait, Fornication Under Consent of King. No, it’s…

…It’s Frankly Usage Crank “Knowledge,” Only For Fools. Or FUCK OFF for short.

Sorry to shit on your party trick – don’t worry, it won’t Ship High In Transit, because FUCK OFF – but no swearwords ever in English (or probably any other language) have been created from acronyms. This is for two reasons:

  1. Acronyms are intrinsically euphemistic. They are used to camouflage rude, offensive, or otherwise unendurable things (often just unendurably long).
  2. Acronyms have only really been used to generate words since the mid-20th century.

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