When fucks get real

What the fuck has become so commonplace that, as our own Nancy Friedman pointed out, marketers are no longer shy about alluding to it. But its ubiquity has meant a loss of its former power, and we’ve had to find ways to intensify it when our amusement or bewilderment graduates to incredulity.

According to the Corpus of Global Web-based English (GloWbE), these are our favourite ways to spice up this popular dish: Continue reading