On my blog about British words and expressions adopted in America, Not One-Off-Britishisms, I’ve written briefly a couple of times about “bollocks,” originally meaning testicles and since used in all sorts of colorful ways. (The link is the more recent post, and it has a link to the previous one.) I recommend the comments on both, many of which are relate to how offensive the term has been, until fairly recently, in Britain.
I imagine that the move to acceptability occurred following the 1977 album Never Mind the Bollocks, Here’s the Sex Pistols. The record company was actually brought to court on obscenity charges; it won. Incidentally, it appears that the album led to the change in the more common spelling of the word, from “ballocks” to “bollocks.” Check out this chart from Google Books Ngram Viewer, showing the incidence of the two words in British books:
An unlikely swearword hit the headlines twice in recent days, thanks to its use on mainstream television from two prominent figures. In the first clip below, celebrity journalist Piers Morgan uses bollock as a transitive verb (meaning ‘scold, reprimand’) on the ITV chat show Good Morning Britain:
[The YouTube clip is gone, but you can see the footage on the Evening Standard website.]
The phrase ‘whether he’s praising them or bollocking them’ is in reference to letters Prince Charles wrote to his sons William and Harry and the difficulty they sometimes had in deciphering his handwriting.
Presenter Susanna Reid immediately told Morgan to ‘excuse your language’, and after expressing surprise (‘Can you not say that?!’) he quickly apologised to viewers. Bollock and its derivatives are milder than prototypical swearwords like fuck but much ruder than synonyms like reprimand, roast and reproach. After all, bollocks refers chiefly to testicles.