Yes, 2020 has been a shitshow, but at Strong Language we still observe the niceties—or the naughtyties—of ritual and tradition. Here are gifts that evoke the spirit of the season and the whole fucking year.
In my work as a name developer I’ve yet to encounter a client who’s amused by riffs on swear words. But not all companies are taboo-averse, as I learned when I began looking into the uses of motherfucker in brand names.
OK, not literal motherfucker. (Not yet, anyway.) But close soundalikes? All over the motherfucking place. It turns out that a bunch of people in charge of brand naming have independently concluded that rhyming bowdlerizations of the mother of all taboo words are novel and distinctive and high-fucking-larious. Sometimes they’re right.