We’re pleased to introduce Strong Language readers to Anne Gilson LaLonde, the author of Gilson on Trademarks, a legal treatise on United States trademark law. Anne writes and speaks about many different aspects of trademark law, but this topic may well be her favorite.
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Under the federal trademark statute, trademarks that are found to be “scandalous” can’t be registered with the United States Patent and Trademark Office. While this doesn’t stop trademark owners from using these marks, they can’t rely on various legal advantages that come with federal registration.