Commercial as fuck

Back in July 2015, when I wrote about the spread of “as fuck” and its abbreviation, “AF,” my sightings were limited to tweets, rap-album titles, and small-batch consumer goods sold on Etsy and other online marketplaces. In a comment on my post, “Y” predicted a bigger future for “AF”: “It’ll be co-opted by the mainstream. In fifty years, Modern Maturity will have recipes for Scrumptious-as-Fuck Cupcakes, and Midwesterners will tell their minister that his sermon was def as fuck.”

Fifty years? Try 22 months. That’s how long it took for New York–based FoodKick to launch its cheeky-as-fuck ad campaign in subways and social media.

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Taking a bite out of “shit sandwich”

These are the best of times for the hard-working shit- prefix. Last week, here on Strong Language, Ben Zimmer investigated the origins of shitgibbon – an epithet that has attached itself to the current occupant of the White House – and plumbed its deeper history in a follow-up post on Slate’s Browbeat blog. This week, the merde du jour is shit sandwich, which surfaced Thursday afternoon in a tweet from CNN anchor Jake Tapper about Robert Harward, a retired vice admiral, refusing the post of national security adviser.

 

(More on Harward from CNN here and from Esquire here.)

Whether Harward actually uttered the words “shit sandwich” is up for debate; Tapper’s single source was anonymous, and the New York Times, the Washington Post, and the Financial Times didn’t even allude in a non-sweary way to the expression. Still, it’s as good a time as any — given the feculent state of affairs at 1600 Pennsylvania Avenue and environs — to take a closer look at the history of shit sandwich. Which turns out to be more curious than you might suppose.

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Sweary links #22

Linguist Geoff Nunberg considers the media’s coverage of the Donald Trump pussy-grab tape: “The word Trump used may not be the most obscene term for a woman’s genital area. But it’s the one that focuses on it in a purely sexual way.” (Also see our own posts on the subject: A Banner Day for Profanity, by Ben Zimmer; Pussy on a Hot Trump Mic, by Copy Curmudgeon; and Watershed Moments: Donald Trump, Rakeyia Scott, and the Times, by Blake Eskin.)

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Speaking of Trumpian vulgarities, Language Log ponders the candidate’s use of “like a bitch.”

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Arnold Zwicky tracks down the history of jackhole: coined by two Los Angeles radio personalities to circumvent Federal Communications Commission language proscriptions.

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(Hat tip: @scarequotes)

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Sweary links #15

Celebrating U.S. Thanksgiving next week? Perhaps your guests would enjoy a slice of tofucken, that mischievously named concoction of tofu stuffed with tempeh and seitan. (Hat tip: Barry Popik.)

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Eleven charts that will speak to anyone who really fucking loves swearing. (Hat tip: Mike Pope.)

11charts

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Sweary links #10

Before we get to the links, a brief public-service announcement: We’re pleased as fuck to have been nominated in Babla’s Top 100 Language Learning Blogs contest. That’s right: language learning. Because what’s the point of learning a language if you don’t learn the sweary stuff? You have till midnight (CET) June 14 to vote for us. Do it, dammit. You can vote using the button over on the right, which takes you to the Babla website. (Voting’s closed! And we did pretty fucking well!) While you’re there, check out the other categories–Language Professionals Blogs, Language Facebook, Language Twitter, and Language YouTube. You may want to vote for read some of those fuckers, too. Continue reading