An unlikely swearword hit the headlines twice in recent days, thanks to its use on mainstream television from two prominent figures. In the first clip below, celebrity journalist Piers Morgan uses bollock as a transitive verb (meaning ‘scold, reprimand’) on the ITV chat show Good Morning Britain:
[The YouTube clip is gone, but you can see the footage on the Evening Standard website.]
The phrase ‘whether he’s praising them or bollocking them’ is in reference to letters Prince Charles wrote to his sons William and Harry and the difficulty they sometimes had in deciphering his handwriting.
Presenter Susanna Reid immediately told Morgan to ‘excuse your language’, and after expressing surprise (‘Can you not say that?!’) he quickly apologised to viewers. Bollock and its derivatives are milder than prototypical swearwords like fuck but much ruder than synonyms like reprimand, roast and reproach. After all, bollocks refers chiefly to testicles.