What the “pokéfuck” is going on?

PokéBalls aren’t what they sound like – fortunately. They are capsules used to catch Pokémon, those little creatures swarming our smartphones, our streets, our very lives thanks to Nintendo’s hit new mobile game, Pokémon Go. But when we’re not playing with our PokéBalls, we are playing with our Pokémon words – swears included.

On social media, wordplay, especially blending, has become a ritual reaction to major new stories and trends. Remember regrexit? Pokémon Go, naturally, has inspired its own blends: pokémontage, pokémoron, pokébond, The Count of Pokémonte Cristo, and  yes, pokéfuck. Twitter alone is proving a veritable PokéStop for all manner of what we can only call pokéswears. Let’s see if we can, er, catch ‘em all.

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Fuck yourself up the ass with a Lego brick!

It’s not hard to find guides to multilingual swearing. I own several myself, from Merde! Et Merde Encore! to Mexican Slang: A ¡*#@&%+! Guide. But only one book on my shelf includes brand-name swears: curses from around the world that derive their force from registered trademarks.

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