Go ahead and register your scandalous trademark . . . but the Supreme Court will judge your choices

You’re in luck if you sell FUCK ME formalwear, own the NO SHIT diner, or produce HEY ASSHOLE pepper spray. You’ll soon be able to head over to the website of the United States Patent and Trademark Office (USPTO) and register those trademarks. Because the U.S. Supreme Court has just ruled in the Brunetti case that the statutory bars on registering “scandalous” and “immoral” trademarks are unconstitutional.

But you better move quickly . . . A passel of the Justices is not pleased with this outcome. (The moral panic during the oral argument was sort of a red flag.)

Mark Wahlberg knows his shit

Mark Wahlberg and Will Ferrell are on a press junket, promoting their new film Daddy’s Home 2. (Any comments about the quality of this franchise or the need for a sequel will be summarily ignored.) This week, one stop on that tour was with the Israeli website ynet (the online arm of the newspaper Yedioth Ahronoth). During the interview, Ferrell was asked about Wahlberg’s “profound knowledge of Hebrew”, which Wahlberg was then happy to demonstrate. And, like any good language learner, his knowledge apparently includes a wealth of profanity, which I’ll lay out below.

Profanity in American Sign Language

Sign languages are as expressive and systematic as spoken languages, and that includes taboo words. As Benjamin Bergen writes in What the F, ‘Signers use rules of grammar, some of them specific to profanity, just like speakers of spoken languages.’ There’s also great variation in how a given idea may be conveyed – not just between sign languages or their dialects but within them.

If Cory O’Brien’s terrific post on the middle finger in American Sign Language made you want to increase your rude repertoire in ASL, look no further. The video below features a host of signers demonstrating some favourite insults and profanities. It also shows how much fun swearing can be.

The whimsical world of emoji swearing

This is a guest post by Dr Philip Seargeant, Senior Lecturer in Applied Linguistics at the Open University. Philip has published extensively on topics such as language and social media, English around the world, and language and creativity. With his colleagues he produced the acclaimed video series The History of English in Ten Minutes. He tweets at @philipseargeant.

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How do you say ‘cockwomble’ in emoji?

Is it possible to swear in emoji? According to BuzzFeed, the answer’s a definite yes. In what has all the elements of an archetypal BuzzFeed post, the site provides a handy run-down of twenty-one useful emoji expletives. This includes staples such as ‘bastard’ 👪🚫💍 and ‘wanker’ 👐⚓️. Then there are the slightly more esoteric terms like ‘cockwomble’ 🐓🐹, which led the vanguard in the Scottish anti-Trump protests last summer. And finally there are a few useful compounds such as ‘bollock-faced shit licker’ 🍒😃💩👅.

While emoji may have started life as a way of adding fairly straightforward emotion-related context to a message – a smiling face at the end of a sentence to indicate that you’re joking, etc. – as their popularity has grown, so has the range of functions for which they’re used. Nowadays they can be employed for everything from expressing political allegiances, to conveying threats and combating cyberbullying.

The middle finger in American Sign Language

This is a guest post by Cory O’Brien (@bettermyths), who is currently studying American Sign Language (ASL) at Columbia College Chicago. Cory has published two swear-laden books, George Washington is Cash Money and Zeus Grants Stupid Wishes, and runs a Swear of the Month Club which you can subscribe to at: patreon.com/bettermyths.

The signers in the GIFs below are Ethan Cook and Peter Wujcik, Deaf ASL tutors at Columbia College Chicago.

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Whenever I tell someone that I’m studying American Sign Language, there is a nonzero chance that they’ll trot out the same tired joke: “Oh yeah? I know some sign language! [Flips me the bird.]” They laugh, and I laugh, and we promptly stop being friends. Really, though, these people have no idea just how right they are. It’s only that, when you’re talking about a language that has spent hundreds of years figuring out how to squeeze the absolute most meaning out of every part of a hand, merely throwing up a middle finger is the linguistic equivalent of showing up to a duel and then firing your pistol straight into the air.

In English, the middle finger is a gesture, as opposed to a word. A gesture is a physical (or verbal) action, like a nod or a head shake or a grunt, that you can’t use as a part of a longer sentence. You can’t say “[middle finger] you, Steve!” You can dress your middle finger up with all kinds of fancy pageantry – pretending to peel a banana, or scratch your eye, or crank a jack-in-the-box, for example – but the meaning is always more or less the same: Fuck you.

In ASL, the middle finger itself still isn’t a word, but it’s not exactly a gesture either. It’s a part of a word, a morpheme. Signs in ASL have five distinct elements that give them meaning: Location, Palm Orientation, Hand Shape, Movement, and Non-Manual Markers (essentially facial expressions). In ASL, the iconic meaning of the middle finger (an erect cock and balls) has been almost entirely eliminated, but the emotional connotations of the gesture have been retained. So, when incorporated into a sign, the middle finger provides the hand shape, but the meaning of that hand shape in context varies drastically depending on the other parameters used, allowing for an endless array of middle-finger-based swears and idioms. What follows is a mere sampling of that variety, and the techniques used to create it.

Directionality

Whereas in English we flip someone off with the back of our hand oriented towards the offending party, ASL has made the palm orientation a meaning component, adapting the gesture so that the middle finger points towards the object of the swear:

This is part of a larger tendency in ASL to encode subject–object relationships with directional verbs. Another example is the idiom “Mutual Hatred”: