Feelthy brand names

Warning: English-centric post ahead. Mirth and mockery will be enjoyed at the expense of well-meaning auslanders who are unaware that their native brand names sound silly and/or scatological on our shores.

The smeg effect

Smegma.

“Ewww”?

I hope so. Smegma isn’t a very common word, perhaps partly because so many of us are circumcised. But what it names (a cheeselike secretion that accumulates under the foreskin and around the clitoris – it’s also called dick cheese) is disgusting and prurient.

The disgust is something that gets worn off with repeated use, however; words lose their vividness as they become fixed idioms. Here, compare these two: