Swear words are powerful things. We use them in anger, in passion, in unguarded moments of strong emotion. But because they’re taboo, we often skate over them and pretend, maybe even to ourselves, that they occurred in a moment of weakness – that they’re not part of who we ‘really’ are. That this is precisely what they are underlies the great appeal of, and need for, the book reviewed here.
Profanity historically has been under-studied, disparaged or ignored by mainstream academia. But some research on it is highly revealing or suggestive, and it is expertly presented in Benjamin Bergen’s What the F: What Swearing Reveals about Our Language, Our Brains, and Ourselves (publisher Basic Books kindly sent us a copy for review). Bergen is a professor of cognitive science in San Diego, and he describes his book winningly, and accurately, as ‘a coming-out party for the cognitive science of swearing’.
This is a guest post by Michael Adams, Professor of English at Indiana University Bloomington, past president of the Dictionary Society of North America, and author of several books on language. Michael previously wrote here about Donald Trump’s swearing, and will be joining Strong Language as a contributor in the coming months.
* * *
In a recent review of my book, In Praise of Profanity, on Strong Language, Stan Carey notes that I’m guilty of an “occasional lapse, such as the Americocentric suggestion that it’s ‘hard to imagine’ when the word cunt isn’t face-threatening — it quite often isn’t in Australia, Ireland, and parts of the UK, particularly Scotland.” Our language attitudes tether us to a time and place, and I must own my parochialism.
As if parochialism weren’t bad enough, I may have been wrong about the American status of cunt, too. I’ve come across evidence of cunt’s re-appropriation as a term of endearment — not unalloyed BFF endearment but a grudging, competitive willingness to get along well supported by a word all the riskier because it’s used in unfriendly ways against women.