On my blog about British words and expressions adopted in America, Not One-Off-Britishisms, I’ve written briefly a couple of times about “bollocks,” originally meaning testicles and since used in all sorts of colorful ways. (The link is the more recent post, and it has a link to the previous one.) I recommend the comments on both, many of which are relate to how offensive the term has been, until fairly recently, in Britain.
I imagine that the move to acceptability occurred following the 1977 album Never Mind the Bollocks, Here’s the Sex Pistols. The record company was actually brought to court on obscenity charges; it won. Incidentally, it appears that the album led to the change in the more common spelling of the word, from “ballocks” to “bollocks.” Check out this chart from Google Books Ngram Viewer, showing the incidence of the two words in British books:
I’m very excited to be a new contributor to Strong Language, after my two previous salacious guest posts on scandalous trademarks. I’ve been the author of Gilson on Trademarks, a treatise on U.S. trademark law, since 2006, and I’m delighted to make this foray into sweary territory. Just don’t tell my parents.
Now, on to our story. Engine 15 Brewing Company applied to register the trademark NUT SACK DOUBLE BROWN ALE for beer. An attorney at the U.S. Patent and Trademark Office refused registration on the ground that the mark was scandalous, meaning that it would offend “a substantial composite of the general public.” The applicant appealed, putting the ball in the Trademark Trial and Appeal Board’s court. Here’s the beer’s label, which the owner did not try to register:
Before we see how the Board ruled, though, let’s start the ball rolling by looking at the USPTO’s record on testicles, scrotum and related slang terms.