Although it’s given all-caps styling in the title, FBOY Island, HBOMax’s first foray into reality TV, is not an initialism. Rather, it’s an abbreviation of, and a euphemism for, fuckboy. It’s an oddly diffident elision when you consider that HBO has been gleefully detonating F-bombs for a couple of decades.
I’ll get to the story behind the coyness—and to the history of fuckboy—in a bit. First, though, an introduction to the series, whose first three episodes premiered on July 29 and which will continue through August 12.
Yep, it’s another “dating” show—the title nods to Love Island, Paradise Island, and, for all of us 30 Rock fans, the wholly fictional and hilarious MILF Island—with a familiar setup. Three young women who have slightly different skin tones but are otherwise hard to tell apart (size 00, hair extensions, false eyelashes) are transported to a magnificent villa on a tropical island (not identified, but it’s Grand Cayman, and the villa costs $5,198 a night). So are 24 young men who appear to have spent vast amounts of time at the gym and the barber shop, and whose occupations include “bitcoin investor,” “CBD entrepreneur,” “TikToker,” “club promoter,” “talent agent,” “child care-slash-influencer,” and “exotic dancer-slash-realtor.” Continue reading →
Well, that title’s not exactly true. The United States Patent and Trademark Office (USPTO) has given a few FUCKs.
It has, for example, registered FUCK RACISM and FUCK THE ODDS for apparel, FUCK BOY for candles, FUCK JERRY for marketing and entertainment services, and FUCK THE POPULATION for various toys, bags, apparel and sporting equipment.
But not FUCK itself.
Well, sure, FUCK for snow globes, but more on that later. . . .
Erik Brunetti had to go all the way to the Supreme Court a couple of years ago to get the USPTO to give him a trademark registration for the legally scandalous term FUCT. He owns a few registrations for FUCT and uses it on a variety of goods including apparel, bags of different types, and eyeglasses.
But the USPTO has rejected his application for FUCK for essentially the same goods and services. Why did the USPTO decide to draw the line there?
Much of the audio below is NSFW, if that still means anything, but it straddles the range from super-profane to merely suggestive. Genre-wise it’s cheerfully all over the place, so if you don’t like one, try the next.
LaVern Baker and Jackie Wilson clearly enjoyed this party version of ‘Think Twice’:
I said you better think twice, Jackie
Before you call me a dirty ho
I’ve got news for you, little boy
Don’t fuck with me no mo’
What’s a nice interjection like nuts! doing in a place like Strong Language, home of brazen epithets and unexpurgated swears? Nuts: such a mild word, so fusty and old-fashioned, so suitable for children’s tender ears.
Well, it wasn’t always that way. For several decades in the middle of the 20th century, nuts and its facetious cousin nerts were deemed so inappropriate that they were forbidden—along with, but not limited to, whore, SOB, damn, hell, fanny, and slut—in the scripts of Hollywood movies. (Needless to say, fuck and shit were too scandalous to merit mention.) It took a famous World War II battle, and the gradual loosening of the censorious rules known as the Motion Picture Production Code, to bring nuts, nerts, and nuts to you into semi-respectability and finally to quaintness.
It’s a hard-knock life for advertisers looking to titillate buyers into paying attention. Back in the day—say, 2018—you were guaranteed to provoke when you used assholeto sell your bidet or dropped a barely acceptable AF onto a package to give your wipes a boost. Now, though, commercial swears are so common that you can name your candles Pretend to Give a Shit and get away with it—even at the US Patent and Trademark Office.
When the old swears no longer shock, what’s an advertiser to do? One answer: swear-ify inoffensive words by inserting asterisks into them.