Last October, when the Trump/Pussygate story broke, I said it would “go down in history as a watershed moment in public profanity.” Now, six months into the Trump administration, we’ve come to another banner day for profanity, as the New Yorker‘s Ryan Lizza reports on a remarkable conversation with Anthony Scaramucci, aka the Mooch, Trump’s incoming communications director. Scaramucci unloaded on White House chief of staff Reince Priebus, with a side order of profanity devoted to Trump’s chief strategist Steve Bannon. And news outlets all over the world are reporting on it.
Fuck, shit, bollocks, twat, bloody, and cunt are not the seven words you can never say on television – they’re six words that Susie Dent has said on television. Susie Dent’s Guide to Swearing, a new mini-series from Channel 4, offers an informative and irreverent summary of the history and use of some of our favourite bad words. You can watch the full series below.
A word-history specialist and broadcaster, Dent has written several books on language, most recently Dent’s Modern Tribes. She is best known as the resident lexicographer in ‘dictionary corner’ on Countdown, a perennially popular British TV game show. We can’t not mention that Countdown inadvertently produces the odd rude word to great general amusement.
Though she went to a convent school and was not allowed to swear at home (aside from an occasional bloody that ‘managed to fly below the radar’), Dent tells me she didn’t rebel into foulmouthedness. She loves swear words but doesn’t swear often – except at moments of stress or pain, when it ‘most definitely helps’. There’s a word for that:
First there was the nothingburger. Now there’s the shitburger.
In a March column for the Wall Street Journal, Ben Zimmer traced nothingburger’s rise from 1950s Hollywood gossip to Capitol Hill politics. But earlier this week, we got a fresh round of nothingburgers when various people in the Trump camp used it—initially—to describe Donald Trump Jr.’s meeting with a Kremlin-connected lawyer during the presidential campaign in June 2016.
That all changed after Jr. tweeted out emails showing just how eager he was to get dirt on Hillary Clinton from Russia in that meeting. Stephen Colbert had fun with this metaphor of the month during an opening monologue Tuesday night: “Yesterday, Reince Priebus said this whole story is a nothingburger. Well, these emails have turned into an all-you-can-prosecute buffet.”
Others reacted with a much more colorful variant: shitburger. Twitter, as ever, dished up some telling examples:
Unlike a nothingburger, between the two buns of a shitburger there is a there there—and it’s, um, well, yeah.
As Leach’s “fascist, loofa-faced, shit-gibbon” line made the rounds on social media, he didn’t back down from the characterization (which was inspired by reports that Trump had threatened to “destroy the career” of a Texas state senator over the civil asset forfeiture issue). His spokesman Steve Hoenstine doubled down.
It’s safe to say that October 7, 2016 will go down in history as a watershed moment in public profanity. On this day, a recording emerged of the Republican nominee for president saying utterly reprehensible things about women, featuring no fewer than four taboo words: pussy, fuck, bitch, and tits. (His interlocutor threw in one more: shit.) And major news outlets had to decide whether they should transcribe the quotes verbatim, in some cases setting new precedents in how they handle such vocabulary.