In my work as a name developer I’ve yet to encounter a client who’s amused by riffs on swear words. But not all companies are taboo-averse, as I learned when I began looking into the uses of motherfucker in brand names.
OK, not literal motherfucker. (Not yet, anyway.) But close soundalikes? All over the motherfucking place. It turns out that a bunch of people in charge of brand naming have independently concluded that rhyming bowdlerizations of the mother of all taboo words are novel and distinctive and high-fucking-larious. Sometimes they’re right.
Strong Language 