Following hard upon Iva Cheung’s delicious food-based ethnic slurs post, we turn to disparaging and sweary food truck trademarks.
First, a recent and timely controversy over food service-related branding. Local officials in Keene, New Hampshire were dismayed when signage popped up for a new Vietnamese restaurant, PHO KEENE GREAT.
On Friday, after President Trump abruptly canceled a June 12 meeting in Singapore with North Korean leader Kim Jong-un, reporters scrambled to file updates. One of them was Daniel Dale of the Toronto Star, who attempted to get a quote from Jeffrey Lewis (@ArmsControlWonk), an expert on nuclear nonproliferation. The response wasn’t quite what Dale had hoped for, but it was newsworthy in its own way.
Goat rodeo seems like an amusing but innocuous way to describe the chaotic situation that Lewis was alluding to. On the surface, it appears more family friendly than its time-honored synonyms clusterfuck, fuckup, snafu (Situation Normal, All Fucked Up), fubar (Fucked Up Beyond All Recognition), and shitshow. Dig a little deeper, though, and you discover the sweary origins of the term. Continue reading
Our last bitch chronicle ended by observing that son of a bitch is semantically poetic. The sounds of son of a bitch can be poetic, too. It takes stress at different points for different expressive purposes: son of a bitch is different from son of a bitch is different from son of a bitch. So, there’s value in the full and precise articulation of the phrase, but also pragmatic value in truncating the phrase, or extending it, or playing with it euphemistically.
In Sinclair Lewis’s prescient 1935 novel It Can’t Happen Here, the ignorant demagogue Berzelius “Buzz” Windrip wins the 1936 election with the support of millions of impoverished and angry voters. Among the more serious totalitarian indignities of Windrip’s “Corpo” government are the curtailing of women’s and minority rights and the building of concentration camps. Another tactic is the bowdlerizing of language and the forbidding of words and phrases that seemingly run counter to the administration’s noble ends.
Fast forward to the present day. Continue reading
Soon after Samuel Johnson’s Dictionary was published in 1755, so the story goes, he was approached by a pair of prudish readers who commended him for omitting ‘improper’ words. Johnson, according to one account, replied to the women: ‘What! my dears! then you have been looking for them?’
Today you can find improper words in any good dictionary – but only the main set. Fuck is there, but not fuckish, fuckfaced, fuck-nutty, fuck my old boots!, or fuck the dog and sell the pups. You’ll see shit in the usual sources, but good luck finding shit-breath, shit factory, shit-squirting, shit out, or shit on the dining room table.* Regular dictionaries just don’t cover the remarkable range of taboo vocabulary, nor should they.
For this we turn to specialist slang dictionaries. These do not shy from obscenity but embrace it in all its mutable monstrousness (I say this as someone who loves monsters, and mutants). And the best slang dictionary in existence – it defines, expertly, all the phrases above and thousands like them – is Green’s Dictionary of Slang (GDoS). Last year it went online. If that’s news to you, prepare for a treat.