During her storied career as a stage, film, and television actress, Kristen Bell has received many honors and awards — she has a star on the Hollywood Walk of Fame, at 6225 Hollywood Boulevard! — but, until now, no one has recognized her as the Queen of Television Euphemism. From her thespian throne, she ruled 2019, first as Eleanor Shellstrop in Seasons Three and Four of NBC’s The Good Place, a series in which profanity is automatically and ontologically replaced with euphemisms. Eleanor tries to say things like “motherfucking shitballs,” but they all come out like “motherforking shirtballs.” So, there’s no swearing in the Good Place, except that the Good Place is actually the Bad Place, so it’s hard to tell whether euphemism is diabolical or divine. Then, thanks to Hulu, Bell reappeared as Veronica Mars, grown-up private eye, in Season Four of Veronica Mars, another show in which euphemism is practically a character. Continue reading
It’s been just about four years since I published my first post about commercial sightings of “AF,” the abbreviation for the intensifier as fuck. And my, how far we’ve traveled since 2015: from festival T-shirts and Etsy geegaws to subway ads, a Netflix movie, and a surreal bidet commercial. We went back and forth on pronunciation: one-syllable word or initialism? (The latter, it would seem.)
And now we find ourselves, and AF, in the middle of Main Street, USA.
To be precise, the personal-care/feminine-hygiene aisle of Target.
This is a guest post by Monika Bednarek, a linguist who has extensively analyzed US TV series. She is the author of Language and Television Series and the editor of Creating Dialogue for TV, a collection of interviews with Hollywood screenwriters. She has created a companion website at www.syd-tv.com and tweets at @corpusling.
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The use of swear words in US TV series attracts a lot of attention. There are those who revel in creating mash-ups of swearing, and there are those who monitor and oppose swearing (like the Parents Television Council). Rules by the Federal Communications Commission restrict the broadcasting of profane and indecent speech to the evening and night and forbid obscene speech. But these rules don’t apply to subscription-based television such as cable or streaming services. Elsewhere I’ve looked at how frequent swearing is, but here I want to approach swearing a little differently. Basically, what I’m asking is: How do TV series use swear words? And what are their functions?
Let’s start with the first question. Most TV series do seem to use at least one swear word, especially if expressions such as oh my god are counted. But there are a lot of different ways in which TV series can handle swears. I’ve tried to catalogue some of these below.
There had been backstage musicals before A Chorus Line opened on Broadway on July 25, 1975. But as far as I can tell, there had never been a backstage musical—or, really, any Broadway musical—that merrily sprinkled fucks and shits throughout the dialogue, which is spoken by auditioning singers and dancers as they bare their souls to an unseen director.* And there had never been a song in a Broadway musical with a title like “Tits and Ass.” In fact, less than a dozen years before A Chorus Line opened, uttering the phrase “tits and ass” in a public forum had gotten the comedian Lenny Bruce hauled off to jail.
Following hard upon Iva Cheung’s delicious food-based ethnic slurs post, we turn to disparaging and sweary food truck trademarks.
First, a recent and timely controversy over food service-related branding. Local officials in Keene, New Hampshire were dismayed when signage popped up for a new Vietnamese restaurant, PHO KEENE GREAT.