Sweary links #23

Strong Language contributor Jonathon Green (@misterslang), the author of Green’s Dictionary of Slang, has a new project of special interest to SL readers: Slang Family Trees. “The aim,” writes Jonathon, “is to look at some of slang’s primary themes and show the way the lexis assesses given topics on a semantic basis.” The trees are constructed with mind-mapping software and appear as .pdf files. To get started, see vagina, penis, and drunk.

 

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To drive awareness on International Women’s Day about how women are paid on average 25 percent less than men, J. Walter Thompson London created an outdoor campaign that uses censorship to show how offensive the world can seem with 25 percent missing. (Via Little Black Book)

 Find your purse?

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“Christ fucking shit merde!” On the variable power of multilingual swearing

In my mid-teens I spent a few summer weeks in beautiful Brittany on a school exchange. My classmates and I exchanged more than grammar lessons with our French peers, swearwords being among the most popular items of cross-cultural education. I eagerly tried out these new swears (and did the same when I learned German), but my awareness of their social nuances remained crude – partly because the internet hadn’t happened yet.

As the years passed and my fluency in these languages declined with disuse, I seldom resorted to their swears – the emotional gratification was limited, and I didn’t feel authentic enough: I had im-fucking-postor syndrome. But I never forgot the feeling of swearing in a foreign tongue, the impish appeal of going native with these tantalising taboos. The phenomenon is especially interesting because swearing, linguistically speaking, is neurologically unusual.

Which brings us to multilingualism.