Sweary holiday gifts

Yes, 2020 has been a shitshow, but at Strong Language we still observe the niceties—or the naughtyties—of ritual and tradition. Here are gifts that evoke the spirit of the season and the whole fucking year.

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Wide world of shitshows

“That was a shitshow.”

Thank you, Dana Bash, for the most concise and quotable characterization of the first Trump-Biden debate.

And, by the way, she did not – as some news sources are putting it – say “a shit show.” There’s an important difference. The Star Wars Holiday Special was a shit show: it was a TV show and it was shit (Mark Hamill confirms). The debate was a shitshow. A clusterfuck. A shambolic bumbleplex of wanktastic dimensions. As horrifying as if you let a vulgar beshitten amphetaminated overgrown toddler scream at an elder statesman and called it a “debate.” Which, actually, yeah. Levels worse than a shit show (Mark Hamill also confirms). If you want to know more about the origins et cetera of shitshow, Nancy Friedman laid down the good shit a few years ago here in “What a shitshow!

But that leads us all to an important question, a question that it took a highly respected bestselling writer – and one of the absolutely nicest people on Twitter – to ask: 

Replies poured in. Which makes me happy, not just because I love languages and I love the earthy colloquial words in them best, but because, unlike Trump’s shithole or Scaramucci’s fucking paranoid schizophrenic, cock-block, and suck my own cock, Bash’s shitshow didn’t get nearly as much notice in the international press. Believe me, I looked. In general, it seems, the international press didn’t give a shit and didn’t show up for this debate. (Good call.) So I rely on Celeste Ng’s Twitter respondents to inform us, with a bit of my own occasional additional looking up to check some details.

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Douchebags and Schiit: How do they get away with it?

When Nancy Friedman, who writes about sweary brand names for Strong Language, discovered a California audio-equipment company called Schiit and a Norwegian travel-bag company called Douchebags, she couldn’t keep the story to herself. She emailed trademark lawyer Anne Gilson LaLonde, who’s written for Strong Language about “scandalous” and “offensive” marks, and asked: WTF? What follows is their online conversation, condensed and edited for clarity. Style note: We’re following the convention in trademark law to use all capital letters for trademarks. When referring to the business itself, we capitalize only the first letter of the name.

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The U.S. trademark register is full of shit (or at least a few turds)

The U.S. Patent and Trademark Office has been refusing plenty of applications for marks containing curse words on the dubious ground that they are too commonplace to serve as trademarks. Ever. As I explained in my last post, these applications include SHUT THE FUCK UP legal services, KEEP FUCKING GOING jewelry, and YOU’RE AWESOME KEEP THAT SHIT UP dinnerware and oven mitts.

After that shocking exposé, we’ve earned a sweary tour through those scandalous marks that have made it onto the federal register. Applying to register these before the Supreme Court eliminated the ban in 2019 would have been a complete waste of time and money. But they have now officially penetrated the federal database. I’m not including the multiple asterisked-for-your-protection marks now on the register, though those too wouldn’t have made it through during the heyday of the scandalousness ban.

Let’s start with the shitstorm. Continue reading

Some sweary trademarks still off limits

This post set out to be a fun romp through the naughty marks in the U.S. federal trademark register. Don’t worry, that post is still forthcoming . . . but in the meantime I’ve learned about a distressing trend that’s stopping lots of sweary marks from attaining federal registration.

Despite having been instructed by the Supreme Court that it can no longer refuse trademark applications on the ground that the contents are “scandalous,” the U.S. Patent and Trademark Office (USPTO) won’t commit wholeheartedly. It’s relying on a shaky rationale to justify rejecting a variety of recently-filed FUCK- and SHIT-formative marks, like GOOD SHIT, APESHIT and YOU FUCKING GOT THIS. Continue reading