The American Dialect Society’s (ADS) word of the year event, on the go since 1990, is the culmination of the annual WOTY cycle. It showcases the creativity of language users and highlights items of genuine interest and note. For many word lovers it transcends the ambivalence they feel about the custom in general [cough-youthquake-WTF-cough].
ADS words of the year are spread across multiple evolving categories, with an overall winner chosen from that set: political, digital, slang/informal, most useful, most creative, most likely to succeed, euphemism, hashtag, emoji. There’s even a WTF category, this year featuring covfefe, Oh hi Mark, procrastination nanny, and raw water.
Nominations for 2017 were mild compared to the rudefest that was 2015, but there are exceptions: pussyhat (‘pink knitted hat worn by demonstrators at the Women’s March’) was shortlisted for word of the year; askhole (‘person who continuously asks ridiculous or obnoxious questions’) was in the running for most creative; and, most notably, shitpost was declared the digital word of the year.
So what the shit, you might wonder, is shitpost?
Expletive infixing is a much-loved mode of profanity. Is profanity good for you? Absofuckinglutely. Does infixing serve profanity as what James B. McMillan once called an “emotional stress amplifier”? I guarangoddamntee it. For most of us, infixings like these and interposings like shut the fuck up aren’t everyday speech, but nowadays, they’re hardly shocking. If you’re just not paying attention to your conversation, an infixing might take you by surprise, but the surprise will be mild, and the forms cleave so well to rules that they are obviously — gasp! — conventional. How does one draw attention to the unconventionality of one’s speech when infixing gets — yawn — a bit tired?
In fact, the rules of infixing are constantly under construction and repertoire of profanity thus constantly renewed. A March 2016 post at Celebslam, “Model at Midnight,” celebrated the Polish model Kate Sajur’s putatively “sweet rack.” It attracted the attention of Carmen Ribecca of The Superficial, an even better celebrity gossip site. Ribecca’s “good morning” post of April 1, 2016, included “Hell the fuck to the lo Kate Sajur” among several other enticing links. I’m less interested in the rack than I am in Ribecca’s novel twist on infixing. Like much other slang and profanity, Ribecca’s headline is poetic. Like many on-the-fly poets, Ribecca does what Ezra Pound exhorted poets to do when they could find nothing new under the sun: “Make it new.”