In the two years since I first wrote about seeing “AF” — the abbreviation for the intensifier “as fuck” — in various interesting places, I’ve kept track of its spread from the fringes to the mainstream, or at least a major tributary of the mainstream, of popular culture. In April of this year, when I noted its use in New York subway advertisements by the food-delivery service FoodKick, I speculated that this was the first time AF had appeared in a commercial context. Well, I was wrong. It wasn’t the first. And it certainly hasn’t been the last.
Have those creepy clowns been terrorizing your neighborhood this autumn? Kick ‘em in the seat of their oversized, particolored pants with this choice insult: assclown. To be sure, I’m certain we can all conjure up some far stronger words for those evil motherfuckers, but let’s have a closer look at this jester jibe.
As far as strong language goes, sausage party is hardly spicy. It’s a mild slang term for a social gathering in which men greatly outnumber women, usually expressed with a sense of bro-ish disappointment by its male members, er sausages. But a new adult computer-animated movie, Sausage Party, is getting a big rise out of its ham-handed innuendo.
It’s wink-wink-nudge-nudge all the way down with these new ads, one circulating in San Francisco, the others in U.S.-wide distribution.
The San Francisco ad, which I spotted on the side of a Muni bus, is for CUESA, the Center for Urban Education about Sustainable Agriculture, which operates several huge farmers’ markets each week in San Francisco and Oakland. The ads are meant to persuade shoppers to embrace less-than-supermarket-perfect fruits and vegetables.
Linguist John McWhorter, the new host of the Slate podcast Lexicon Valley, chats with Benjamin K. Bergen about why so many swear words are monosyllabic. (We’ve already preordered Bergen’s new book, What the F: What Swearing Reveals About Our Language, Our Brains, and Ourselves.)